TITLE

Agency compensation changes focus on performance

PUB. DATE
October 1993
SOURCE
Agri Marketing;Oct93, Vol. 31 Issue 9, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the shift in how advertising agencies are paid. Reasons for change; Forty three percent reporting reduced cost of agency service; Thirty-two percent reporting increased cost.
ACCESSION #
9401110178

 

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