Wellner, Alison
April 2003
Inc.;Apr2003, Vol. 25 Issue 4, p39
Focuses on the decision of Pier 5 Hotel manager Ken Conklin to hire ethnographer Carton Donofrio Partners in Baltimore, Maryland. Reasons behind the move; Benefits of an ethnographic study to the hotel; Duties of an ethnographer.


Related Articles

  • Rasmussen Returns to Baltimore. Griswold, Alicia // Adweek Southeast Edition;9/30/2002, Vol. 23 Issue 39, p5 

    Reports the appointment of advertising executive Scott Rasmussen at Carton Donofrio Partners in September 2002. Career background; Work first assigned by the company to Rasmussen.

  • GOAT OR GLOAT.  // B to B;9/9/2002, Vol. 87 Issue 9, p30 

    Compares the advertisement created by Carton, Donofrio Partners Inc. and Media Logic for schools. Image conveys by the ad of University of Maryland University College; Target market of the advertising; Text of the ad of the Johnson School at Cornell University.

  • hotline.  // Adweek Southeast Edition;7/29/2002, Vol. 23 Issue 31, p6 

    Presents news briefs related on advertising in the U.S. as of July 2002. Suspension of the review of the advertising account of Equifax; Selection of Carton Donofrio to handle the advertising account of the College Savings Programs of Maryland; Recruitment of Henderson Advertising to develop an...

  • Accounts in review.  // Adweek Western Edition;12/9/2002, Vol. 52 Issue 49, p8 

    Presents a chart on accounts of various advertising agencies in the U.S. as of December 2002. Budget of Los Angeles, California-based advertising agency Grey; Clients of Baltimore, Maryland-based agency Carton Donofrio; Consultant of San Francisco, California-based agency McCann-Erickson.

  • PEOPLE.  // B to B;4/3/2006, Vol. 91 Issue 4, p16 

    Career developments involving marketing executives, are discussed. Chip Reingold has moved to the position of executive creative director at Modem Media West, from the same title at Modem Media Europe. Peter Toth has moved to the position of managing director of direct marketing at Carton...

  • Adages. Linnett, Richard // Advertising Age;7/7/2003, Vol. 74 Issue 27, p24 

    The article presents news concerning advertising as of July 7, 2003. "Merz to Emigre: Avant-Garde Magazine Design of the Twentieth Century," by Steven Heller has been published. The tobacco company, Philip Morris Cos. Inc., will host a Marlboro Cowboy Breakfast special event in Long Island, New...

  • NOT YOUR FATHER'S CONCIERGE.  // Lodging Hospitality;5/15/2004, Vol. 60 Issue 7, p18 

    This article offers updates on Meyer Jabara Hotels as of May 15, 2004. The hospitality company, with offices in Connecticut and Florida, appointed Ken Conklin to senior vice president of destination experiences and marketing. He oversees experience specialists or super concierges, who are...

  • Using podcasts to build brands. Bannan, Karen J. // B to B;4/3/2006, Vol. 91 Issue 4, p52 

    The article discusses the use of podcasts to build brands. Trini Amador, senior VP-marketing at EMM Group, a company that targets chief marketing officers and other senior-level marketing managers, recently launched a podcast campaign. EMM Group sent out Apple iPod Shuffle digital audio players...

  • ONLINE CAMPAIGN.  // B to B;2007 BtoB's Best, Vol. 92 Issue 14, p38 

    The article presets information on the winners and runner ups of the award category Online Campaign under the Best Awards of the journal "BToB." Tibco Software Inc. won the first prize in the category. The agency Big Fat Brain made the advertising campaign titled "Greg the Architect" for Tibco,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics