TITLE

CONSUMERS IN THE MIST

AUTHOR(S)
Wellner, Alison
PUB. DATE
April 2003
SOURCE
Inc.;Apr2003, Vol. 25 Issue 4, p39
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the decision of Pier 5 Hotel manager Ken Conklin to hire ethnographer Carton Donofrio Partners in Baltimore, Maryland. Reasons behind the move; Benefits of an ethnographic study to the hotel; Duties of an ethnographer.
ACCESSION #
9401086

 

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