Mazda puts Ford in the driver's seat

January 1994
U.S. News & World Report;1/10/94, Vol. 116 Issue 1, p13
Reports that in a twist emblematic of the changing fortunes of Japanese and American car companies in the 1990s, Mazda has turned to Ford for help. Ford, which owns about 25% of Mazda, will send three executives overseas to advise the struggling manufacturer on how to cope with the recession, eroding market share and excess factory capacity.


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