TITLE

It's all in the spin

PUB. DATE
February 2003
SOURCE
Home Textiles Today;2/17/2003, Vol. 24 Issue 23, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plans of the Strouds retail chain to use marketing campaigns to reach new and existing customers. Efforts to reach a young, sophisticated demographic; Use of promotions, as well as television and radio advertisements.
ACCESSION #
9400293

 

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