TITLE

Cadbury drops Joyville in 2014 push to bring more clarity to the brand

AUTHOR(S)
Joseph, Sebastian
PUB. DATE
January 2014
SOURCE
Marketing Week (Online Edition);1/17/2014, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that confectionery company Cadbury has launched a marketing strategy for 2014 that aims to clarify its positioning by dropping its Joyville platform for its inability to promote important elements of the brand. It is mentioned that Cadbury's upcoming promotions will elaborate on the themes presented in previous Joyville advertisements by highlighting the moments of joy people experience when eating chocolate.
ACCESSION #
93880181

 

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