TITLE

Ask Jeeves Cuts Banners

AUTHOR(S)
Oser, Kris
PUB. DATE
February 2003
SOURCE
Direct;Feb2003, Vol. 15 Issue 2, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Ask Jeeves Inc. stopped selling banner advertisements in January 2003 to focus on targeted text-based advertisements. Reason behind the move; Ranking of Ask Jeeves as search engine by Nielsen/NetRatings; Percentage of overall revenue for Ask Jeeves delivered by banner advertisements in 2002.
ACCESSION #
9377194

 

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