Ask Jeeves Cuts Banners

Oser, Kris
February 2003
Direct;Feb2003, Vol. 15 Issue 2, p50
Trade Publication
Reports that Ask Jeeves Inc. stopped selling banner advertisements in January 2003 to focus on targeted text-based advertisements. Reason behind the move; Ranking of Ask Jeeves as search engine by Nielsen/NetRatings; Percentage of overall revenue for Ask Jeeves delivered by banner advertisements in 2002.


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