Killing brands ... softly
- Consumers' decision between private labels and national brands in a retailer's chain : a mixed multinomial logit application. Bergès, Fabian; Hassan, Daniel; Monier-Dilhan, Sylvette; Raynal, Hélène // Gestion 2000;mai/jun2009, Vol. 26 Issue 3, p41
We analyze the determinants of consumers' brand choice between national brands and private labels (both 'me- too' and 'high quality' store brand) within one retailer chain. We use a scanner panel dataset for the year 2001. Our analysis relies on a discrete choice model (a multinomial mixed logit...
- There's No Passion; I Need Passion: Why Some Brands Excite Consumers So Much. Hemetsberger, Andrea // GfK-Marketing Intelligence Review;May2014, Vol. 6 Issue 1, p34
The article looks to the factors that excite consumers to some brands. An overview about the factors that makes a brand a passion brand is provided. The author talks about the personalities of consumers who are passionate to brands and why they are passionate. Also tackled are the implications...
- TÃœKETÄ°CÄ°LER MARKALARI NASIL TERCÄ°H EDÄ°YOR? Aktuğlu, Işıl Karpat; Temel, Ayşen // Selcuk University Social Sciences Institute Journal;2006, Vol. 15, p43
In today's competitive world it is possible firms being different than others and taking place in consumer's mind with branding. The brand is the most important factor to attract consumer and encourage him today. In addition to features of product/service, consumer's purchase behaviors are also...
- SIMILARITIES AND DIFFERENCES OF GENERALIZED BRAND ATTITUDES, BEHAVIORAL INTENTIONS, AND REPORTED BEHAVIOR. Woodside, Arch G.; Clokey, James D.; Combes, Joan M. // Advances in Consumer Research;1975, Vol. 2 Issue 1, p335
The first and third hypotheses of the study were supported: multi-brand/multi-attribute models more accurately classified consumer reported behavior than single brand/multi-attribute models and consumer beliefs and evaluations more accurately classified consumers' reported behavior than overall...
- PREDICTIVE VALIDATION AND CROSS-VALIDATION OF THE FISHBEIN, ROSENBERG, AND SHETH MODELS OF ATTITUDES. Raju, P.S.; Bhagat, Rabi S.; Sheth, Jagdish N. // Advances in Consumer Research;1975, Vol. 2 Issue 1, p405
The present study compares the Fishbein, the Rosenberg and the Sheth models in their ability to predict behavioral intentions of consumers with respect to the 'Pinto' car. Since the Rosenberg model is restricted to the prediction of 'attitudinal affect' it has been extended to the prediction of...
- Brand personality and consumer self-expression: Single or dual carriageway? Phau, Ian; Lau, Kong Cheen // Journal of Brand Management;Jul2001, Vol. 8 Issue 6, p428
Presents information on a study which proposed that consumers have a part to play in influencing how a brand personality is perceived. Development of brand personality; Impact of cultural orientation on self-congruity; Breakdown of respondents according to brand preference; Discussion on...
- Quelch on...consumer loyalty. Quelch, John // Campaign (UK);12/17/99, Issue 50, p23
Comments on the lack of consumer loyalty in the marketplace. Behavior of consumers; Factors that build brand relationships.
- Training Santa to be more brand-conscious. Dolliver, Mark // Adweek Eastern Edition;12/7/1998, Vol. 39 Issue 49, p17
Focuses on the increasing trend towards brand consciousness among 12-17 year olds in the United States. Survey by the Ponzi Group of Trabuco Canyon, California.
- ME, MYSELF, AND MY BRANDS: IMPLICIT AND EXPLICIT INDIVIDUAL-BRAND MOTIVATIONAL FIT AND EFFECT ON CONSUMER PERCEPTION AND BEHAVIOR. Schmidt, Steffen; Langner, Sascha; Hennigs, Nadine; Wiedmann, Klaus-Peter // AMA Winter Educators' Conference Proceedings;2013, Vol. 24, p445
An abstract of the article "Me, Myself, and My Brands: Implicit and Explicit Individual-Brand Motivational Fit and Effect on Consumer Perception and Behavior," by Steffen Schmidt, Sascha Langner, Nadine Hennigs, and Klaus-Peter Wiedmann is presented.