Asos credits e-commerce innovation as sales soar

Vizard, Sarah
January 2014
Marketing Week (Online Edition);1/14/2014, p7
Trade Publication
The article mentions that British online fashion retailer Asos credits improved consumer experience for its sales increase. It reports that sales for the four months ended December 31, 2013 were up 38 percent to 335.7 million British pounds. It also enumerates elements of the improved customer experience, including better delivery options, Follow My Parcel real-time tracking, and additional payment methods, as well as the roll-out of its premier service which offers next-day delivery.


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