New Year's marketing reset

January 2014
Smart Business Chicago;Jan2014, Vol. 11 Issue 2, p8
The article offers the author's insights on how to improve customer relations. Topics discussed by the author include the significance of knowing the customers' attitudes, current needs and behaviors, the conduct of an internal analysis of potential and new customers, and the use of customer roundtable to know their preferences and concerns.


Related Articles

  • Master the generations game.  // Marketing Week;7/28/2005, Vol. 28 Issue 30, p32 

    Discusses the difficulty experienced by brand owners in making their brands appeal to the new consumers. Contribution of the new set of values and behavior patterns of consumers in posing challenges among brand owners; Efforts of a diversified media to supply new common experiences and bonds to...

  • THE TWO SIDES OF JOE JONES. Hackett, Otis // Motorcycle Product News;Jun2010, Vol. 36 Issue 6, p30 

    The article presents information on the different types of customers. It says that there are two types of customers, the customers who are in need and the customer who just want to buy the product. It mentions that the customers who just want the product are usually the customer who can afford...

  • Successful marketing demands attention to attitude. Murtagh, Joe // Hudson Valley Business Journal;8/8/2005, Vol. 16 Issue 16, p9 

    Discusses the importance of knowing the attitudes and preferences of individual customers. Importance of conducting a survey of customers and prospects to determine their attitudes about lifestyle; Advice for a marketing campaign to a consumer who is already interested in a particular product;...

  • WHY DID YOU BUY THAT CAR?  // Finweek;10/12/2006, p77 

    The article focuses on the three types of consumer responses which can directly influence consumers on their choices of products including emotional, rational and impulsive responses. The reactions of a consumer towards a certain product is very vital in its marketing plan for it serves as a...

  • Simple Payments and Complex Rewards: Consumers' Preference for Complexity in Payment versus Reward Schedules. Meyvis, Tom // Advances in Consumer Research;2005, Vol. 32 Issue 1, p179 

    This article summarizes three papers on consumers' preference and rewards. The paper by Tom Meyvis and Jinhong Xie compares consumers' preference for simple flat rates versus more complex per-unit pricing. While simplicity is preferred on the cost-side, it is not always optimal for formulating...

  • The perils of virtual stalking. Walmsley, Andrew // Marketing (00253650);1/26/2011, p12 

    The author presents marketing strategies which reflect good and bad customer services. He reports on customer services that involves shop assistant's observation on the consumer's reactions and feedbacks. He mentions the conditions that the assistants consider when addressing what the consumers...

  • CUSTOMER-FIRM RELATIONSHIPS, INVOLVEMENT, AND CUSTOMER SATISFACTION. Goodman, Paul S.; Fichman, Mark; Lerch, F. Javier; Snyder, Pamela R. // Academy of Management Journal;Oct95, Vol. 38 Issue 5, p1310 

    Relationships among levels of involvement between customers and suppliers, customers' evaluations of core and peripheral factors in their transactions, and customers' overall satisfaction were examined. Highly involved customers who were dissatisfied with core factors expressed greater overall...

  • Factors Influencing the Pre-Purchase Attitude of Consumers: A Study. Anilkumar, N.; Joseph, Jelsy // IUP Journal of Management Research;Jul2012, Vol. 11 Issue 3, p23 

    Consumer attitude refers to the enduring evaluation of an object of consumption, issue, person or an act. Attitudes guide one's thoughts, influence feelings and affect behaviors. Change in the behavioral pattern of consumers over the years has been due to several factors, and can best be...

  • Understanding your customers' temperaments can help increase sales. Boe, John // Aftermarket Business;Aug2006, Vol. 116 Issue 8, p6 

    The article discusses the different selling strategies that are appropriate for the four primary behavioral styles of customers. John Boe, an expert in sales training and motivational programs, believed that understanding customers' temperaments can help increase sales. The article cites the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics