TITLE

Blocking the Biggest Losers

PUB. DATE
January 2014
SOURCE
Broadcasting & Cable;1/13/2014, Vol. 144 Issue 2, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the U.S. Federal Trade Commission's (FTC) policy and guidelines regarding marketing claims for weight-loss products as of January 13, 2014. Topics highlighted include media companies' success in preventing broadcast of misleading advertisements, FTC's settlements with diet product marketers and the agency's announcement that it has no plans of going after media outlets. Also highlighted is the FTC's plan to continue working with partners in the media.
ACCESSION #
93641064

 

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