TITLE

Miss half-pint

AUTHOR(S)
Turcsik, Richard
PUB. DATE
March 2003
SOURCE
Progressive Grocer;3/1/2003, Vol. 82 Issue 4, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on an increase in the cost of ice cream ingredients. Measures taken by ice cream manufacturers in response to the problem; Details of the decision of Unilever, owner of Good Humor-Breyers and Ben & Jerry's, to consolidated its sales force; Launch of a national advertising campaign by Pierre's Slender No Sugar Added Reduced Fat Ice Cream.
ACCESSION #
9349568

 

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