Uncorking profit potential

Turcsik, Richard
March 2003
Progressive Grocer;3/1/2003, Vol. 82 Issue 4, p57
Trade Publication
Focuses on the plan of retailers to collaborate with brewers, vintners and distillers to develop programs that target households through cross-merchandising. Financial advantages of selling wine in supermarkets; Information on the marketing concept used by retailers; Details on wine brands that are in demand, as of March 2003.


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