TITLE

Uncorking profit potential

AUTHOR(S)
Turcsik, Richard
PUB. DATE
March 2003
SOURCE
Progressive Grocer;3/1/2003, Vol. 82 Issue 4, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the plan of retailers to collaborate with brewers, vintners and distillers to develop programs that target households through cross-merchandising. Financial advantages of selling wine in supermarkets; Information on the marketing concept used by retailers; Details on wine brands that are in demand, as of March 2003.
ACCESSION #
9349567

 

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