Trade promo lowdown

Urbanski, Al
March 2003
Progressive Grocer;3/1/2003, Vol. 82 Issue 4, p45
Trade Publication
Presents the results of a study by research firm ACNielsen on the trade promotion practices of retailers and manufacturers in the U.S. Statistical findings of the research; Analysis of differences between the spending practices of retailers and manufacturers; Benefits of the frequent shopper programs of retailers.


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