TITLE

A marketing promotion in association with Red Bee: Digital dilemmas

PUB. DATE
January 2014
SOURCE
Marketing (00253650);1/1/2014, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers comments on Internet marketing by Michael Reeves, an executive of the advertising agency and marketing consulting firm Red Bee. Reeves discusses the use of Internet videos and branded entertainment in marketing, expressing the opinion that marketers should imitate the techniques of the broadcasting industry to attract audiences for their videos.
ACCESSION #
93455763

 

Related Articles

  • Maker Studios Builds In-House Ad Team. Shields, Mike // Adweek;9/23/2013, Vol. 54 Issue 33, p21 

    The article focuses on the mass media industry company Maker Studios, which acts as a manager of persons known for Internet videos on the Website YouTube. The company's creation of Maker Made, an in-house advertising agency to assist companies in the creation of branded Internet entertainment...

  • Web Talent Scout. Shields, Mike // MediaWeek;10/12/2009, Vol. 19 Issue 36, p6 

    The article examines the Internet entertainment industry firm Deca, a new business enterprise which produces and distributes Internet videos. The company's business relationship with food industry firm General Mills is discussed. Deca produces branded entertainment linked to General Mills' Betty...

  • The Big Belch -- 2. WOOD, KAY // Moderate Voice;4/17/2012, p6 

    A video on making the Big Belch, a graphic novel taking on corporate greed and environmental concerns, is discussed.

  • God Bless America. Edaburn, Patrick // Moderate Voice;8/26/2010, p9 

    A YouTube video featuring the song "God Bless America" is presented.

  • MIT reality show tracks experiences, frustrations of chemistry lab students. Cooper, Kenneth J. // Diverse: Issues in Higher Education;10/11/2012, Vol. 29 Issue 18, p14 

    A short video titled "ChemLab Boot Camp," is discussed.

  • An Orpheus revived. Jordan, Stephanie // Dancing Times;Dec2010, Vol. 101 Issue 1204, p21 

    A YouTube video featuring the solo opera dance performance of Frederick Ashton in the musical play "Orpheus and Eurydice: Dance in the Elysian Fields" is reviewed.

  • 6 tips for getting over the content hurdle. Becker, Ellie; Nelson, Bernadette // Fairfield County Business Journal;8/2/2010, Vol. 49 Issue 31, p11 

    The article offers ways on how companies can address concerns about online presence expansion in the U.S. including sharing content creation, maximizing the use of digital video tools to create great video content and sharing business insights.

  • Is marketing an art or a science? Johnson, Branwell // Marketing Week (Online Edition);1/30/2013, p8 

    The article previews an online video of data specialists in Great Britain sharing their opinion on whether marketing is an art or science.

  • Looking at video beyond YouTube. Rayburn, Dan // B to B;5/3/2010, Vol. 95 Issue 5, p11 

    The article presents an answer to a question whether there is any video platform beside Youtube which can be used by business-to-business marketing.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics