A marketing promotion in association with Red Bee: Digital dilemmas

January 2014
Marketing (00253650);1/1/2014, p1
Trade Publication
The article offers comments on Internet marketing by Michael Reeves, an executive of the advertising agency and marketing consulting firm Red Bee. Reeves discusses the use of Internet videos and branded entertainment in marketing, expressing the opinion that marketers should imitate the techniques of the broadcasting industry to attract audiences for their videos.


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