Centre Stage: Brand of the Year

January 2014
Marketing (00253650);1/1/2014, p1
Trade Publication
The article discusses the marketing strategies implemented by the supermarket retailer Sainsbury's Supermarkets Ltd. as of January 2014. Topics include the company's receipt of a Brand of the Year award from The Marketing Society, its sponsorship of the 2012 Paralympic Games in London, England, its "live well for less" slogan, and its attempts to engage with consumers with an advertising campaign during the 2013 holiday season.


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