TITLE

Centre Stage: Brand of the Year

PUB. DATE
January 2014
SOURCE
Marketing (00253650);1/1/2014, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the marketing strategies implemented by the supermarket retailer Sainsbury's Supermarkets Ltd. as of January 2014. Topics include the company's receipt of a Brand of the Year award from The Marketing Society, its sponsorship of the 2012 Paralympic Games in London, England, its "live well for less" slogan, and its attempts to engage with consumers with an advertising campaign during the 2013 holiday season.
ACCESSION #
93455753

 

Related Articles

  • Sainsbury's steps up athletics sponsorship. Joseph, Sebastian // Marketing Week (Online Edition);4/15/2013, p5 

    The article reports on the decision of supermarket Sainsbury's to sponsor the three biggest athletic events in Great Britain in 2013. The retailers's long-term deal with British Athletics was prompted by its successful sponsorship of the London 2012 Paralympic Games. The British Athletics events...

  • Paralympics link is paying off, says Sainsbury's boss. Baker, Rosie // Marketing Week;9/20/2012, Vol. 35 Issue 39, p7 

    The article reports that the supermarket Sainsbury has increased positive brand perception with its sponsorship of the 2012 Paralympics sporting competition in London, England. Topics include the chief executive officer (CEO) of Sainsbury Justin King, the company's "Active Kids for All"...

  • Sainsbury's to swap baskets for basketball. Hegarty, Ronan // Grocer;6/23/2012, p4 

    The article reports that retailer Sainsbury is treating its staff to attend the basketball during the Paralympics at the Olympic Park in London, England on September 3, 2012.

  • Olympics-Tracker.  // Marketing (00253650);8/24/2011, p1 

    The article discusses the results of a 2011 survey which measured consumer knowledge of sponsors of the Paralympics sporting competition in London, England.

  • Sainsbury's hits service deck running. Zuke, Elinor // Grocer;6/23/2012, p24 

    The article focuses on Sainsbury's Pinhoe Road store in Exeter, England. Manager Hilary Standfield reveals the products that sell well in the store and their plans during the Paralympics. She also describes the store's staff. Standfield also mentions that Brand Match has been successful at their...

  • Is London really ready for the Paralympics? Sainsbury's is. Zuke, Elinor; Phillips, Beth; Hegarty, Ronan // Grocer;8/18/2012, p5 

    The article reports that Sainsbury's is ready for the Paralympic Games to be held in London, England, starting August 29, 2012. The retailer has rolled out a television advertisement featuring David Beckham and Paralympic athletes. Being the only sponsor of the Paralympics, Sainsbury's will have...

  • Paralympic sponsor Atos faces five-day protest. Joseph, Sebastian // Marketing Week (Online Edition);8/28/2012, p9 

    The article reports on a week-long protest supported by British Paralympians against sponsorship of the Paralympic Games in London, England by healthcare company Atos due to its involvement with the handling of welfare cuts by the government.

  • Crescent supports rising paralympic star. Russell Home, Fiona // Builders Merchants Journal;Nov2012 Independent Merchant, p18 

    The article reports on the sponsorship by merchant Les White to his friends Phil and Laura's daughter and paralympic dressage rider Natasha Baker. It states that White initially assist Baker to get his first horse passport so that she and her horse could compete abroad. It says that Baker has...

  • C4 Paralympics slots attract big advertisers. McCabe, Maisie // Marketing (00253650);8/22/2012, p5 

    The article examines how British cable television network Channel 4 is selling advertising packages for the 2012 Paralympic Games in London, England. Topics include the rules established by the Paralympic Games on non-sponsor advertising, how Paralympians are being featured in sponsor...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics