TITLE

Innocent highlights charity work in marketing strategy rethink

PUB. DATE
January 2014
SOURCE
Marketing (00253650);1/1/2014, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses an advertising campaign of the Innocent Drinks company which, as of January 2014, emphasizes charitable contributions as a marketing strategy.
ACCESSION #
93455749

 

Related Articles

  • A marketing promotion: Outdoor Campaign of the Month - Innocent.  // Marketing (00253650);Apr2014, p1 

    The article reports that British beverage company, Innocent Drinks, launched a marketing campaign in January 2014 worth 3.5 million British pounds to promote its "Tastes good, does good" proposition.

  • Innocent inspires. Bird, Andy // Marketing Week;7/14/2011, Vol. 34 Issue 28, p14 

    A letter to the editor is presented in response to the article regarding the acknowledgement of the role that marketing can play in driving growth by Great-Britain based company Innocent Drinks in the June 29, 2011 issue.

  • Juice firm's sustainable push proves fruitful. Hunt, Gail // Packaging News;May2010, Special section p9 

    The article reports on the success of Innocent Drinks in introducing recycled material to its plastic bottles, for which the company now uses 100% recycled polyethylene terephthalate (PET) products in Great Britain. It mentions that the company is taking on an environmentally friendly approach...

  • Innocent shakes up strategy for 2008. Bokale, Jemima // Marketing (00253650);1/9/2008, p4 

    The article reports that the producer of smoothies and flavored spring water, Innocent Drinks, has released its marketing strategy for 2008, which aims to maintain its market performance among other competitors. The company will target specific groups of smoothie drinkers, such as consumers of...

  • McDonalds/Innocent: a smooth partnership?  // MarketWatch: Drinks;Jun2007, Vol. 6 Issue 6, p13 

    The article provides information concerning the partnership of McDonald's Corp. and Innocent Drinks company. The decision of Innocent Drinks to allow its children's drinks to be sold in McDonald's has left some critics confounded, largely because the fast food ethos of McDonald's does not fit...

  • The week in marketing.  // Marketing (00253650);11/17/2010, p10 

    The article offers news briefs related to marketing in Great Britain. Nike Inc. has reopened its Niketown London retail outlet in England, which features two-floor NIKEiD studio for consumers to personalize and design their own merchandise. Coca-Cola Co. has repeated its "Holidays are coming"...

  • Rhyme and reasons for field innovation. Cooper, Lou // Marketing Week (Online Edition);10/16/2013, p9 

    The article reports on the use of creative field and experiential marketing strategies by brands to attract customers. It states that Coca-Cola-owned Innocent Drinks has reasserted its entrepreneurial credentials with TED Conference-style vents called Innocent Inspires to connect with younger...

  • Innocent Drinks.  // Marketing (00253650);11/16/2011, p43 

    The article presents a corporate profile for Innocent Drinks, an amusement establishment located at 342 Ladbroke Grove, London, England.

  • Innocent battles over brand name with new vitamins firm. O'Reilly, Lara // Marketing Week;3/3/2011, Vol. 34 Issue 9, p5 

    The article reports on the efforts of the food and drink company Innocent Drinks to protect is brand name against the vitamin supplement company that registered the same name, Innocent Vitamins, in Great Britain.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics