Unilever to cut global marketing roles

January 2014
Marketing (00253650);1/1/2014, p1
Trade Publication
The article discusses the business initiatives of the consumer goods company Unilever Group as of January 2014, reporting that the company will reduce its marketing department by eliminating about 800 jobs as part of an effort to reduce business costs.


Related Articles

  • Unilever's CMO finally gets down to business. Neff, Jack // Advertising Age;7/7/2008, Vol. 79 Issue 26, p11 

    The article focuses on Simon Clift, chief marketing officer for Unilever. Clift is deemed responsible for the success of the company's Dove line of personal care products. He describes the management of Unilever's relationship with its various advertising agencies. Clift is felt to be more...

  • US: Unilever to close Florida ice cream plant, 230 jobs axed. Abdulla, Hannah // Aroq - Just-Food.com (Global News);7/25/2014, p10 

    The article presents a reprint of the article "US: Unilever to close Florida ice cream plant, 230 jobs axed," by Hannah Abdulla, which appeared on the website just-food.com on July 25, 2014. Topics discussed include the closure of consumer goods company Unilever's ice cream manufacturing plant...

  • 240 to lose their jobs as Unilever overhauls its innovation strategy. Benady, David // Marketing Week;11/23/2006, Vol. 29 Issue 47, p3 

    The article reports that 240 employees of food giant Unilever PLC will lose their jobs because of the company's innovation strategy. The company has planned to cut back its food innovation operation at the company's European Foods Research & Development division. The company will open six food...

  • Life Without Simon. McMains, Andrew // Adweek;2/15/2010, Vol. 51 Issue 7, p4 

    The article focuses on the resignation of marketing executive Simon Clift as Chief Marketing Officer (CMO) of Unilever. The possible effect of Clift's departure on the company's relationship with its advertising agencies, particularly the agency Lowe, is considered. Unilever's search for a...

  • Slim-Fast future shaky as it faces challenges. Storm, Sheila // Inside Tucson Business;9/6/2004, Vol. 14 Issue 8, p1 

    Reports on the number of employees laid off by Slim-Fast Foods Co. in Tucson, Arizona. Specialization of the company in manufacturing weight loss and nutritional products; Aim of its move to streamline manufacturing operations for the whole business; Commitment of Slim-Fast and its parent...

  • Unilever's massive job cuts put other marketers on notice. Neff, Jack // Advertising Age;12/9/2013, Vol. 84 Issue 43, p6 

    The article discusses layoffs within the marketing department of consumer goods company Unilever as of December 2013, with a focus on the downsizing of marketing departments in various industries. Topics include the influence of private-equity investors on job cuts, corporate reorganization, the...

  • IN BRIEF.  // Marketing Week;8/31/2006, Vol. 29 Issue 35, p5 

    The article offers news briefs related to marketing. Frozen-food brand Bird Eye has been acquired by the private equity firm Permira from Unilever PLC. Thames Water PLC plans to reduce the workforce by 25%. The Co-operative Group is planning to rebrand its more than 3,000 outlets as "The...

  • How Unilever's South Korean partnership fell apart. Kilburn, David // Advertising Age;8/31/92, Vol. 63 Issue 35, p3 

    Discusses why Unilever and Aekyung Co. are calling it quits after seven years of a successful joint venture in South Korea, and the charges and countercharges are flying. Breakup of Aekyung Industrial Co. includes a myriad of breach of contract allegations; Ideas for future development weren't...

  • The last word: Late items in brief from the editor's desk. Hoppe, Kara // DCI;Apr96, Vol. 158 Issue 4, p108 

    Reports on the reorganization at the upper management of Unilever PLC in an effort to divide certain strategic and operational functions. Formation of a new executive committee to oversee all strategic operations; Appointment of Niall Fitzgerald as chairman; Promotion of Robert Phillips to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics