TITLE

Quorn enlists Mo Farah for "healthy protein" campaign

PUB. DATE
January 2014
SOURCE
Marketing (00253650);1/1/2014, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the business initiatives of the vegetarian food brand Quorn as of January 2014, reporting that the Olympic Games sporting competition athlete Mo Farah has been hired as a spokesperson for a marketing campaign that includes a television advertisement.
ACCESSION #
93455747

 

Related Articles

  • Kevin Brennan.  // PRWeek (London);Mar2014, p33 

    The article features Quorn Foods chief executive officer (CEO) Kevin Brennan. Topics discussed include the consumer trends set by his brand, his job of increasing sales by 2018 and the role of public relations (PR) in ensuring growth for the company. Also included are his insights on advertising...

  • BACK STORY. MoFarah // Runner's World;Aug2011, Vol. 46 Issue 8, p22 

    The article presents information on Mo Farah, who is a Somali-born British international track and field athlete who holds the European track record for 10,000 metres, and who won the NYC Half one month after joining coach Alberto Salazar.

  • ONE TO WATCH: MO FARAH.  // Runner's World;Sep2012, Vol. 47 Issue 9, p71 

    The article discusses the performances of runner Mo Farah from Great Britain who will be participating in the 2012 Olympic race.

  • Mo has a gold medal smile.  // British Dental Journal;8/11/2012, Vol. 213 Issue 3, p100 

    The article reports that runner Mo Farah has received the title Best Smile from the survey conducted by the British Dental Health Foundation.

  • Mo and us. Ali, Hodan // Prospect;Oct2012, Issue 199, p12 

    A letter to the editor is presented in response to the article "Mo and Me" by Ismail Einashe in the September 2012 issue.

  • HOW TO BEAT MO FARAH. HUTCHINSON, ALEX // Runner's World;Jul2016, Vol. 51 Issue 6, p42 

    The article offers information on runner Mo Farah.

  • Virgin Media signs Mo Farah. Parsons, Russell // Marketing Week (Online Edition);8/20/2012, p13 

    The article reports on the decision of British media firm Virgin Media to sign up gold medal Olympian Mo Farah as its star for the company's broadband service advertisement.

  • MO FARAH ARSENAL.  // Four Four Two;Jul2011, Issue 205, p28 

    An interview with British track and field athlete Mo Farah is presented, wherein Farah shares his views about football including his favorite players at the Arsenal Football Club and why he loves athletics than football.

  • Mo and us. Lustig, Vera // Prospect;Oct2012, Issue 199, p12 

    A letter to the editor is presented in response to the article "Mo and Me" by Ismail Einashe in the September 2012 issue.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics