TITLE

The Meaning of Shopping Experiences Augmented By Mobile Internet Devices

AUTHOR(S)
Spaid, Brian I.; Flint, Daniel J.
PUB. DATE
January 2014
SOURCE
Journal of Marketing Theory & Practice;Jan2014, Vol. 22 Issue 1, p73
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The present study is a qualitative investigation of the lived experiences of shoppers who incorporate mobile Internet devices (MIDs) into shopping activities. Shoppers were found to utilize MIDs as tools to assist with shopping management and social management behaviors, which combined to provide hedonic shopping experiences with emotional benefit to the shopper. A framework is presented that describes extrinsic (product information, trust, and economics) and intrinsic (security and empowerment) motivators.
ACCESSION #
93455478

 

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