TITLE

Trading Up For Christmas

AUTHOR(S)
FANNING, MARTHA
PUB. DATE
December 2013
SOURCE
Checkout;Dec2013, Vol. 39 Issue 12, p75
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the facts of a consumer survey which states that 63 percent of organised shoppers purchased grocery items prior one month of Christmas whereas 80 percent consumers purchased premium brand products.
ACCESSION #
93454478

 

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