December 2013
Checkout;Dec2013, Vol. 39 Issue 12, p54
The article presents views of officials at Britvic PLC including Claire Cogan, Head of Commercial Intelligence, and Chris Peare, Category and Shopper Insight Manager, related to how they attract customers to the squash category. Cogan talks about misbelieve among Irish people that squash drinks contain high amount of sugar and Peare reflects on new squash fixture designed by Britivc team for grabbing attention of the shoppers and highlighting benefits of squash.


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