TITLE

SQUASH

PUB. DATE
December 2013
SOURCE
Checkout;Dec2013, Vol. 39 Issue 12, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents views of officials at Britvic PLC including Claire Cogan, Head of Commercial Intelligence, and Chris Peare, Category and Shopper Insight Manager, related to how they attract customers to the squash category. Cogan talks about misbelieve among Irish people that squash drinks contain high amount of sugar and Peare reflects on new squash fixture designed by Britivc team for grabbing attention of the shoppers and highlighting benefits of squash.
ACCESSION #
93454458

 

Related Articles

  • MiWadi.  // Checkout;2014 Top 100 Brands, Vol. 40 Issue 8, p97 

    The article offers information on MiWadi, the leading squash and cordial brand as of July 2014 in Ireland. According to Claire Cogan, head of commercial intelligence at Britvic Soft Drinks, the firm understands consumer behavior and helps in consumer education for the success of the brand....

  • Category Captains.  // Checkout;Dec2013, Vol. 39 Issue 12, p50 

    The article offers information on the Efficient Consumer Response (ECR) Ireland CatMan and Shopper Marketing Conference held in November 2013 in Dublin, Ireland. Topics discussed at the conference includes squash sales by Chris Peare and Claire Cogan of Britvic PLC, and Crisps & Snacks fixture...

  • Britvic prepares for relaunch of J2O portfolio. Eleftheriou-Smith, Loulla-Mae // Marketing (00253650);3/2/2011, p1 

    The article reports on the preparation of Britvic PLC for relaunch of its J2O bottled juice brand with an aim to improve the desirability of the drink.

  • Britvic is giving away Street Tennis Kits with Robinsons.  // Wholesale News;Jun2011, Issue 6, p61 

    The article reports on the launch of on-pack promotion by Britvic PLC for its Robinsons brand in Great Britain in 2011.

  • Karaoke Panto with Robinsons.  // Vending International;Nov2010, Vol. 44 Issue 11, p6 

    The article announces the 2010 launching of Robinsons festive themed campaign by Britvic PLC, noting that the digital promotion is located at www.pantokaraoke.com.

  • Britvic Ireland to Undergo Restructuring.  // Hospitality Ireland;Dec2010, Issue 68, p56 

    The article reports on the plan of Britvic Ireland to restructure its operations in Ireland.

  • A festive update for the J20 Glitter Berry.  // Grocer;9/8/2012, p24 

    The article previews the J20 Glitter Berry limited-edition soft drink from Britvic.

  • Britvic backs suppliers as it faces £25m hit on recall.  // Packaging News;Aug2012, p3 

    The article reports that the soft drink manufacturer Britvic PLC has not stopped working with packaging suppliers in spite of its Fruit Shoot recall which cost £25 million.

  • Andrew Marsden. Campbell, Lisa // Campaign (UK);10/08/99, Issue 40, p41 

    Profiles Andrew Marsden, marketing director at Britvic. Marketing career; Direct marketing projects handled; Advantages of DM.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics