Great Irish Brands Feature Notes

Moriarty, Ide
December 2013
Checkout;Dec2013, Vol. 39 Issue 12, p22
The article reflects on home purchasing habits of Irish people monitored by consumer panel Kantar Worldpanel from October 2011 to October 2013 revealing that in grocery market, Private Label share has increased to 36.6 percent and overall purchase of branded products has decreased to 2,864 euros.


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