Supermarket Ad Tracker: Q32013

December 2013
Checkout;Dec2013, Vol. 39 Issue 12, p16
The article focuses on the Supermarket Advertisement Tracker report from the company Nelson which focuses on expenditure of supermarkets in advertisement in third quarter of 2013. It discusses on expenditure of supermarkets in different media types including radio and press, the share of voice (SOV) of supermarkets, and compares the expenditure with third quarter of 2012. The report focuses on expenditure of several supermarkets including Supervalu Inc., Tesco PLC, and the company Lidl.


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