Search Engine Optimization (seo) 101

Lombardi, Glenn
November 2013
KDA Today;Nov/Dec2013, Vol. 65 Issue 6, p18
The article considers the use of search engine optimization (SEO) as marketing options in the practice of dentistry. It highlights several most common search types in customizing the SEO plan including location-based search, general or service-based search, and name-based search. An overview about establishing a good SEO campaign is provided.


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