Hyper-capitalism, not the medium, is the message: Communication technologies and culture

Keshishian, Flora
December 2013
Explorations in Media Ecology;Dec2013, Vol. 12 Issue 3/4, p287
Academic Journal
This article inverts Marshall McLuhan's aphorism, 'the medium is the message', coined more than half a century ago, to make the argument that it is the message - in this case hyper-capitalism - that shapes the medium and governs the context in which media are introduced and operate. Harsh life conditions under hyper-capitalism make communication technologies, such as mobile phones and their numerous devices including text-messaging, a necessity. Hyper-capitalism cashes in on such communication devices without weighing their negative impact on culture. It is time that the system put people (and culture) before profit.


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