TITLE

Triple Sense-Making of Findings from Marketing Experiments Using the Dominant Variable Based-Logic, Case-Based Logic, and Isomorphic Modeling

AUTHOR(S)
Woodside, Arch G.; Schpektor, Alexandre; Xin Xia
PUB. DATE
August 2013
SOURCE
International Journal of Business & Economics (16070704);2013, Vol. 12 Issue 2, p131
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
No abstract available.
ACCESSION #
93443841

 

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