TITLE

THE VALUE OF HAVING TOUGH CUSTOMERS

PUB. DATE
November 2013
SOURCE
Latin Trade (English);Nov/Dec2013, Vol. 21 Issue 6, p33
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article examines the development of Mexican technology company Softtek in its overseas expansion through looking for and facing challenges. The company's entry into the U.S. market, its offer of nearshoring, and their aggressive business proposal with American conglomerate GE are discussed. Chief executive officer Blanca Treviño talks about confronting very high expectations and demands, and her prediction of changes in the perceptions of businesses and governments.
ACCESSION #
93443813

 

Related Articles

  • BLANCA TREVIÑO. IBARRA, NANCY // Latin Trade (Spanish);nov/dic2012, Vol. 20 Issue 6, p78 

    No abstract available.

  • 10 minutos con…Blanca Treviño. SAMPER, LAURA SUÁREZ // Entrepreneur Mexico;abr2010, Vol. 18 Issue 4, p112 

    No abstract available.

  • BLANCA TREVIÑO. IBARRA, NANCY // Latin Trade (English);Nov/Dec2012, Vol. 20 Issue 6, p74 

    The article features Blanca Treviño, chief executive officer (CEO) of information technology (IT) service provider Softtek. It is said that Treviño considers that sharing the company has been their highest-yielding innovation. Treviño predicts that the company will maintain its...

  • Beyond vendor venting. Lewis, Bob // InfoWorld;4/15/2002, Vol. 24 Issue 15, p48 

    Presents an article on managing business relations in the information technology industry. Understanding the needs of vendor firms as employees; Balancing business negotiations; Assessment of the vendor contracts.

  • An entrepreneurial decision: if the market moves away from? Dickinson, J. Barry // Journal of Case Research in Business & Economics;Jul2012, Vol. 4, p1 

    This case depicts a real entrepreneurial company and reveals some of the challenges faced by its founders. The small, closely held. C-corporation is facing a dilemma. By all accounts, the firm is successful: after nine years in operation, it has never had an unprofitable year; its gross revenues...

  • Entering the Japanese market. Isenberg, Daniel // J@pan Inc.;Jan2005, Issue 62, p52 

    Discusses the benefits of doing business in the Japanese market and presents steps for high technology companies to take to realize a successful market entry. Status of the Japanese economy, as of January 2005; Advantages of venture-backed high technology companies in Japan; Disadvantages of...

  • The New Technology Triangle. STARNER, RON // Site Selection;Nov/Dec2011, Vol. 56 Issue 6, p954 

    The article presents information on the growing popularity of Arizona, New Mexico and Nevada among high-technology companies serving the hospitality industry and other sectors. These industries are stated to seeking expansions in these regions in a move to have access in the Western markets....

  • Engine on expansion drive. Mattinson, Alec // PRWeek (London);4/16/2010, p2 

    The article reports on the pledge of the British marketing communications (marcoms) firm Engine Group to continue aggressive expansion by entering key international markets.

  • Mexican companies eye Central Europe auto market.  // Regional Today;9/30/2013, p3 

    The article reveals the plan of the automotive industry of Mexico to enter the European auto market.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics