TITLE

Reputational rescue

AUTHOR(S)
DiMarco, Chris
PUB. DATE
January 2014
SOURCE
InsideCounsel;Jan2014, Vol. 24 Issue 265, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the mitigation of the media risks of public litigation which is considered as the kind of risk that keeps corporate lawyers challenged. According to Vincent Galvin Jr. of product liability firm Bowman and Brooke, firms should be aware of their public stature following an incident with the media capitalizing on mistakes in order to create headlines. The essence of the proactive use of media to carry out a company's message towards reputation building and defense is tackled.
ACCESSION #
93428882

 

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