Reputational rescue

DiMarco, Chris
January 2014
InsideCounsel;Jan2014, Vol. 24 Issue 265, p36
Trade Publication
The article discusses the mitigation of the media risks of public litigation which is considered as the kind of risk that keeps corporate lawyers challenged. According to Vincent Galvin Jr. of product liability firm Bowman and Brooke, firms should be aware of their public stature following an incident with the media capitalizing on mistakes in order to create headlines. The essence of the proactive use of media to carry out a company's message towards reputation building and defense is tackled.


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