Parentini, Lynn
January 2014
Skin Deep;Jan/Feb2014, Vol. 12 Issue 1, p30
The article focuses on the things which must be considered by estheticians for the creation of an original identity for their practice. It says that estheticians must regard the creation of a signature service which is reflecting the desired personal image. The skin care business can be expanded through publicity and networking opportunities from the involvement in charity works. Moreover, technology and online marketing can be used for the enhancement of the business relationship.


Related Articles

  • Spa in the Spare Room. Jones, Rebecca // Skin Deep;May/Jun2014, Vol. 12 Issue 3, p11 

    The article presents information on Lugeinia Vaughns who runs a spa at her home. She states that she loves earning from her home because it gives her freedom to be flexible enough to give time to her family. Secondly, it also keeps her free from the tension of paying rent for the space she uses...

  • Red Carpet Estheticians Providing skin care for the rich and famous. Jones, Rebecca // Skin Deep;Nov/Dec2013, Vol. 11 Issue 6, p11 

    The article discusses the practice of estheticians working with celebrity clients with particular focus paid to the practice of medical esthetics specialist Donna Scott and make-up artist Michelle Bouse. The author examines the value of referrals, the specifics of working with celebrity clients,...

  • Lovely Lips. Younf, Noreen // Skin Deep;Nov/Dec2012, Vol. 10 Issue 6, p18 

    The article highlights ways to take care of the lips, which is often the most neglected feature of the face. It shares that a lip mask could be used during facial to soften, condition and plump the lips could be put to use. A soothing jade facial roller could be used to make facial serums or...

  • Using Client Notes. Brown, Felicia // Skin Deep;Nov/Dec2012, Vol. 10 Issue 6, p30 

    The article sheds light on 'Subjective, Objective, Action, Planning' (SOAP) notes, in skin care practice. It states that subjective refers to giving a ear to the client's narration of his condition. Objective relates to documenting the professional's own observations of the client's skin,...

  • Straight Talk. Preston, Douglas // Skin Deep;Sep/Oct2014, Vol. 12 Issue 5, p10 

    The article offers tips on how newly licensed skin care professionals or estheticians can develop a clientele, confidence, and experience in their practice. Tips discussed include the need to consider what employers want, importance of having enough patience and faith, and the possibility of...

  • A Date with Destiny. Gaston, Denise // Skin Deep;Mar/Apr2016, Vol. 14 Issue 2, p52 

    The article offers marketing and branding tips for estheticians. It suggests ways on how to look professionals and create a positive perception among clients, especially in social media. It recommends the use of social media and website to promote products and services, and broaden connections....

  • Things to consider when starting a practice with a friend. Fuller, Denise R. // Skin Deep;Mar/Apr2015, Vol. 13 Issue 2, p10 

    The article focuses on the things to be considered when starting a skincare business with a friend. It discusses the importance of a good conversation between the parties involves to discuss the goals, objectives and the structure of the business partnership. It adds that it is also important...

  • The Emotional Connection. Ruberto, Linda // Skin Deep;Mar/Apr2015, Vol. 13 Issue 2, p24 

    The article focuses on the role of branding in attracting clientele in a salon or spa business. It discusses emotional branding as the creation of brands that appeal directly to the emotional state, aspirations and needs of a consumer. It cites the things that can help the said business...

  • Maximize Your Waxing Profits. Enos, Crickett // Skin Deep;May/Jun2013, Vol. 11 Issue 3, p12 

    The article offers the author's insights regarding the profitability waxing services for estheticians. The author mentions several necessities to invest in starting a waxing business including liability insurance, synthetic gloves, and wax. She also mentions several types of services which...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics