October 2013
Italian Journal of Food Science;2013, Vol. 25 Issue 4, p441
Academic Journal
The objective of this study is to analyze the possible socioeconomic and demographic effects on consumers' table olive consumptions in Izmir. A questionnaire has been conducted with the par-ticipation of 384 consumes by using the face to face interview method in 2012. The binomial Log-it was used to analyze data collected. According to the results of the analysis, consumer's gen-der and age, the size of the household, the location of olive production and also growing up in the city of Izmir have significant effects on the consumption of table olive. The findings will help table olive producers and marketing organizations to understand the critical factors that affect consumers' table olive consumption behavior and help them to make improvements accordingly.


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