TITLE

BI Crucial To Making The Right Decision

AUTHOR(S)
Harding, Wayne
PUB. DATE
March 2003
SOURCE
Financial Executive;Mar/Apr2003, Vol. 19 Issue 2, p49
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses business intelligence (BI). In summary BI involves collecting data from a variety of sources, and presenting useful information gleaned from that data in a readily understandable format. The data themselves can go well beyond what is contained in formal business reports, and they need to be converted into digital format. Once digitized, relevant data must be extracted and then analyzed to address such important questions as who the firm's best customers are, and which locations are most profitable..
ACCESSION #
9321539

 

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