Using BI Tools To Turn Information Into Action

Fitzgerald, Bob
March 2003
Financial Executive;Mar/Apr2003, Vol. 19 Issue 2, p46
Academic Journal
The article discusses the benefits to firms of adopting business intelligence (BI) technology. Corporations all too frequently rely on spreadsheets to analyze the tremendous amounts of data they accumulate. Spreadsheets are prone to data-entry errors, though, and often lack the ability to provide the kind of analysis required by decision makers. BI software offers value by integrating data from various sources, providing access to real-time data, and making possible Web-based collection and reporting solutions.


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