Super Heroes To the Rescue!

Heffes, Ellen M.
March 2003
Financial Executive;Mar/Apr2003, Vol. 19 Issue 2, p40
Academic Journal
The article discusses Marvel Enterprises Inc. During 2002 shares of Marvel more than doubled. The firm owns rights to over 4700 fictional action characters who form the basis for its toys, licensing, and publishing operations. Chief financial officer Kenneth West notes that Marvel considers itself a talent agent for these characters, and seeks to establish profitable arrangements with movie studios, toymakers, and others. During the two years prior to 2003 Marvel signed more than 400 licensing agreements.


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