Borders CEO: 'Overall, 2002 Was A Tough One'

March 2003
Book Publishing Report;3/17/2003, Vol. 28 Issue 11, p1
Trade Publication
Reports on the financial performance for fiscal year ended January 26, 2002 of book retail store Borders Group Inc. Comparison of store sales between 2002 and 2001; Category of books which suffered from a decline in reader popularity; Announcement of its category management initiative which would increase the sales in absolute basis and in market share; Plan to keep building superstores and shift its resources.


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