TITLE

Fair Trade

AUTHOR(S)
Smith, J. Walker
PUB. DATE
March 2003
SOURCE
Marketing Management;Mar/Apr2003, Vol. 12 Issue 2, p52
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the economic implications of the privacy concerns of consumers for the online retailing industry. Factors that may contribute to the success of marketing; Actions that should be taken by marketers to address privacy concerns of the consumers; Reason behind the feeling of consumers that they are being exploited.
ACCESSION #
9318332

 

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