Have Lunch or Be Lunch

Czinkota, Michael R.; Ronkainen, Ilkka A.
March 2003
Marketing Management;Mar/Apr2003, Vol. 12 Issue 2, p48
Examines the actions taken by small and middle-sized export business firms to have a competitive advantage over their competitors. Contributions of small export companies to the national economy; Reason for the export success of small companies; Disadvantage of the lack of access of small companies to global capital markets; Supply chain management of small firms.


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