TITLE

Sold on Reverse Auctions

AUTHOR(S)
Oliva, Ralph A.
PUB. DATE
March 2003
SOURCE
Marketing Management;Mar/Apr2003, Vol. 12 Issue 2, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on online dynamic bid or reverse auction used in online marketing. Factors that marketers should consider when deciding to participate; Strategies used by a seller to win the business; Importance for a business marketer to understand the mind of the purchasing agent.
ACCESSION #
9318322

 

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