TITLE

FROM HINDSIGHT TO FORESIGHT

AUTHOR(S)
Hendrix, Philip E.
PUB. DATE
March 2003
SOURCE
Marketing Management;Mar/Apr2003, Vol. 12 Issue 2, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Innovative measurement practices that detect, interpret, and respond to opportunities in real time can help leading organizations consistently deliver superior results with much greater confidence. This article, a continuation of a discussion from our November/December issue, offers tips for improving visibility. The case studies reported here reveal how companies are gaining competitive advantage and improving visibility with real-time measurement. INSET: EXECUTIVE briefing.
ACCESSION #
9318289

 

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