TITLE

For Instructional Software Publishers, New Media Are Books

PUB. DATE
March 2003
SOURCE
Educational Marketer;3/17/2003, Vol. 34 Issue 9, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on instructional software publishers' use of print supplemental books as a channel for expansion. Identification of companies turning to book-selling ventures; Software publishers' efforts to expand into new media; Application of instructional software content for the books.
ACCESSION #
9317046

 

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