TITLE

Gerstner eyes new markets

AUTHOR(S)
Scheier, Robert L.
PUB. DATE
August 1993
SOURCE
PC Week;8/2/93, Vol. 10 Issue 30, p115
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on IBM Corp. chairman Louis Gerstner's strategies to help push the company back into profitability. Cost-cutting measures as a priority; Reorganization of sales staff; Development of a series of open product; Marketing of IBM Technology Products unit; Emphasis on customer service; IBM's performance in the second quarter of 1993.
ACCESSION #
9312285814

 

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