TITLE

There's a lot more than `B' in future NBC

AUTHOR(S)
Mandese, Joe
PUB. DATE
September 1993
SOURCE
Advertising Age;9/13/1993, Vol. 64 Issue 38, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the deals of National Broadcasting Co. (NBC) as part of its diversification into cable and interactive television. NBC has an agreement with cable operators to launch an all-talk TV channel, called America's Talking. It recruits communications industry consultant and TV producer Roger Ailes to serve as president of its cable business network, CNBC.
ACCESSION #
9312092838

Tags: NATIONAL Broadcasting Co. Inc.;  TELEVISION broadcasting;  CABLE television;  INTERACTIVE television;  AILES, Roger, 1940-

 

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