TITLE

Thinning ranks at P&G

AUTHOR(S)
Lawrence, Jennifer
PUB. DATE
September 1993
SOURCE
Advertising Age;9/13/1993, Vol. 64 Issue 38, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of consumer package-goods company, Procter and Gamble Co. to revamp its advertising department to improve its marketing position. The company plans to eliminate two layers of its marketing management and the positions of associate advertising manager and advertising managers. Executive Vice President Durk Jager describes the company's management structure.
ACCESSION #
9312092833

 

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