Thinning ranks at P&G

Lawrence, Jennifer
September 1993
Advertising Age;9/13/1993, Vol. 64 Issue 38, p2
Trade Publication
The article reports on the decision of consumer package-goods company, Procter and Gamble Co. to revamp its advertising department to improve its marketing position. The company plans to eliminate two layers of its marketing management and the positions of associate advertising manager and advertising managers. Executive Vice President Durk Jager describes the company's management structure.


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