Mattel gets all dolled up

Grant, Linda
December 1993
U.S. News & World Report;12/13/93, Vol. 115 Issue 23, p74
Focuses on Mattel's recent $1.1 billion acquisition of Fisher-Price, a move that will make Mattel less reliant on the Barbie Doll. Specifics of the deal; Hopes of Mattel President Jill Barad and Chairman and CEO John Amerman that international business will define the company's future; Possible alliances with video-game manufacturers; Investor squeamishness despite potential marketing opportunities.


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