Wal-Mart readies private-label laundry assault

Lawrence, Jennifer
August 1993
Advertising Age;8/30/1993, Vol. 64 Issue 36, p1
Trade Publication
The article reports that retailer Wal-Mart Stores Inc. is preparing to introduce a private-label detergent line expected to carry the Sam's Choice label in the United States. It could also include an environmental detergent under the Sam's Choice Greenmark name. The company's move will affect smaller brands from Procter & Gamble Co., Lever Bros., Dial Corp., Church & Dwight Co. and Colgate-Palmolive Co.


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