TITLE

Wal-Mart readies private-label laundry assault

AUTHOR(S)
Lawrence, Jennifer
PUB. DATE
August 1993
SOURCE
Advertising Age;8/30/1993, Vol. 64 Issue 36, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that retailer Wal-Mart Stores Inc. is preparing to introduce a private-label detergent line expected to carry the Sam's Choice label in the United States. It could also include an environmental detergent under the Sam's Choice Greenmark name. The company's move will affect smaller brands from Procter & Gamble Co., Lever Bros., Dial Corp., Church & Dwight Co. and Colgate-Palmolive Co.
ACCESSION #
9312066276

 

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