How to make America work

Hage, David; Grant, Linda
December 1993
U.S. News & World Report;12/6/93, Vol. 115 Issue 22, p48
Offers six success stories which show that new technology and smart management can boost competitiveness. Specifics on companies that have overcome vexing productivity problems; American Airlines; Russell Athletic; Wilmer Cutler & Pickering; Frito-Lay; General Electric; Hewlett-Packard.


Related Articles

  • Pringles Zip Dip takes on Frito's snack leadership. Thompson, Stephanie; Neff., Jack // Advertising Age;10/2/2000, Vol. 71 Issue 41, p12 

    The article announces the plan by package goods company, Procter & Gamble Co. to compete with Frito-Lay's chip and dip products in the United States. The company has launched a test marketing strategy citing a television advertisement which features P& G's chips. The company has also launched...

  • The A-Maize-ing Race.  // Snack Food & Wholesale Bakery;Jun2005, Vol. 94 Issue 6, pSI-55 

    Focuses on the competition among the tortilla chips manufacturer for the development of organic, all-natural and healthy tortilla chips in the U.S. Response of the American market on the introduction of Doritos Black Pepper Jack chips from Frito-Lay Inc.; Relevance of the Occasion-Based...

  • On the money: PepsiCo's "disciplined" response to Frito-Lay market share squeeze. Askew, Katy // Aroq - Just-Food.com (Global News);10/13/2014, p7 

    The article presents a reprint of the article "On the money: PepsiCo's "disciplined" response to Frito-Lay market share squeeze," that was published in the October 10, 2014 issue of the journal "Aroq-Food.com (Global News)." The North American snack business of PepsiCo. Inc.'s Frito-Lay North...

  • Doritos' DIY ads competition poses little threat. Hunter, Mark // Campaign;6/6/2008, Issue 22, p8 

    The author reflects on the do-it-yourself television (DIYTV) advertisement contest "You Make It, We Play It" launched by Doritos in Great Britain. He contends that the advertisements do little more than remake advertisements that are already seen on TV. He also comments on whether the contest...

  • Doritos picks DIY ad winner.  // Campaign;6/20/2008, Issue 24, p6 

    The article reports that Matt Bowron has won the make-your-own-advertising competition of snack food-based company Doritos in Great Britain. Bowron's winning entry "tribe" has been shown on ITV channel. In his advertising entry, it uses stop-animation to show a packet of Doritos opening itself...

  • CHIPPING AWAY. Neff, Jack // Food Processing (00156523);Jul2004, Vol. 65 Issue 7, p28 

    Reports on efforts by Nottingham, Pennsylvania-based salty snack food manufacturer Herr Foods Inc. to maintain its market share in the Northeastern U.S. and defeat competitive efforts by Frito-Lay in the region. Commitments to its brands and customers; Product development; Use of focus groups;...

  • Frito, Enrico team up. Lawrence, Jennifer; Winters, Patricia // Advertising Age;12/17/1990, Vol. 61 Issue 52, p2 

    The article announces the appointment of Roger A. Enrico to the position of chairman of Frito-Lay division of PepsiCo Worldwide Beverages citing his strategies to enhance the operations of the company. The appointed chairman aims to resolve the business losses incurred by the company from...

  • Doritos Announces the Finalists for the Last Installment of 'Crash the Super Bowl'. Monllos, Kristina // Adweek;1/6/2016, p1 

    The article reports on finalists of the Crash the Super Bowl contest, an annual online commercial competition, announced by potato chips brand Doritos owned by firm Frito-Lay. It mentions the finalists including "Ultrasound," "Doritos Dogs" and "Swipe for Doritos". It include comments from Jeff...

  • Super Bowl Savvy. Lippert, Barbara // Adweek;1/15/2007, Vol. 48 Issue 3, p30 

    The article presents information on Frito-lay's "Crash the Super Bowl" Doritos advertising contest, which asked the public to produce and submit possible television advertisements for Doritos to be shown during the Super Bowl football game. The author comments on the professional quality of the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics