TITLE

Implementing new product development

AUTHOR(S)
Jeffery, Maurice
PUB. DATE
September 1993
SOURCE
Candy Industry;Sep93, Vol. 158 Issue 9, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses ways to ensure a successful product launch. Integration of product, packaging and marketing development; Three phases of commissioning the production line; General rules in production commissioning; Maximizing success; Monitoring consumer reaction; Optimization of each part.
ACCESSION #
9311300139

 

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