TITLE

Pitching Coke becomes a free-for-all

PUB. DATE
August 1993
SOURCE
Adweek Western Edition;8/23/93, Vol. 43 Issue 34, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on advertising agencies wanting to get advertising accounts from Coca Cola Co. List of agencies; Creative ideas everywhere; Don Keough; Idea banks for different products; Creative Artists Agency; Contradictions as to what mission is; McCann-Erickson.
ACCESSION #
9311242049

 

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