Pitching Coke becomes a free-for-all

August 1993
Adweek Western Edition;8/23/93, Vol. 43 Issue 34, p4
Trade Publication
Reports on advertising agencies wanting to get advertising accounts from Coca Cola Co. List of agencies; Creative ideas everywhere; Don Keough; Idea banks for different products; Creative Artists Agency; Contradictions as to what mission is; McCann-Erickson.


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