TITLE

GRiD wades into direct-response battle

AUTHOR(S)
Scheier, Robert L.
PUB. DATE
April 1993
SOURCE
PC Week;4/19/93, Vol. 10 Issue 15, p111
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Investigates GRiD Systems Corp.'s moves as it launches its products into the direct-response PC market environment. Reputation for creating PCs rugged enough for battle; GRiD Direct; Competition; Product line similarities; Pricing; Skepticism about its strategy by analysts.
ACCESSION #
9311156850

 

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