Offbeat items for upbeat sales

Brookman, Faye
July 1993
WWD: Women's Wear Daily;7/9/1993, Vol. 166 Issue 6, p7
Trade Publication
Reports on different developments in the cosmetics and fragrance industries. Retailers as putting offbeat items on their racks; Breaking away from the cookie cutter image; Stronger sales for tiny marketers; Mimicking prestige items; Scarcity of mass market scents; Vantage as a merchandising fixture; Launching of shampoos and conditioners from two hair care companies; Beauty specialty stores as a growing threat to drugstores.


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