TITLE

Television News and Presidential Campaigns: The Legitimization of Televised Political Advertising

AUTHOR(S)
Kaid, Lynda Lee; Gobetz, Robert H.; Garner, Jane; Leland, Chris M.; Scott, David K.
PUB. DATE
June 1993
SOURCE
Social Science Quarterly (University of Texas Press);Jun93, Vol. 74 Issue 2, p274
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Media professional Tony Schwartz declared that in the past "political parties were the means of communication from the candidate to public." For most candidates, the preferred message format for television communication is the political spot advertisement. However, while a candidate can control his/her television advertisements, he/she must also contend with television news anchorage upon which nearly two-thirds of the American public rely for information and over which his/her control is much less direct or certain. The fact is that television news and television advertising have grown more closely intertwined in recent campaigns, as television advertising has become the content of television news. The study reported in this article used content analysis to explore television news coverage of political advertising over the past five presidential campaigns. Presidential campaigns have been increasingly dependent on television advertising to reach the largest number of voters per dollar. It is less immediately apparent why television newscasts would give valuable air time to political advertisements. Television networks acknowledged the importance of televised political spot advertisements for the first time in 1984.
ACCESSION #
9311103790

 

Related Articles

  • News is the news at local TV stations. Block, Valerie // Crain's New York Business;10/7/2002, Vol. 18 Issue 40, p3 

    Reports the growth of advertising rate in local television stations in New York City. Addition of Fox-5's of news programs to its schedule; Overall revenue gained from local news; Reason of stations for charging higher rates for news spots.

  • Portland, Maine. Wang, Karissa S. // Electronic Media;12/18/2000, Vol. 19 Issue 51, p16 

    Presents an overview of television advertising industry in Portland, Maine. Popularity of news as a venue for advertisers; Major advertising categories; Projected television revenues of the city in 2000.

  • Milwaukee, Wis. Wang, Karissa S. // Electronic Media;01/03/2000, Vol. 19 Issue 1, p16 

    Focuses on the television advertising market in Milwaukee, Wisconsin, as of January 3, 2000. Television stations' advertising revenue from their news programs.

  • Campaign Ad Rates: Going Up, Up and Away? Graham-Silverman, Adam // Campaigns & Elections (1996);Apr2001, Vol. 22 Issue 2, p10 

    Focuses on the political news and television advertising in the United States during the 2000 elections. Rise in advertising rates during the election campaign; Information on television news coverage; Recommendations to broadcast networks on how to improve coverage.

  • CABLE NEWS AD FREE. Bernstein, Paula // Daily Variety;9/17/2001, Vol. 273 Issue 11, p4 

    Reports the plans of cable news networks air news without advertisements in New York. Changes in the programming of the networks; Amount lost by the networks due to news coverage without advertisements; Disadvantages of commercial-free move to the industry.

  • Economic optimism in Charm City. Miller, Mark K. // Broadcasting & Cable;05/21/2001, Vol. 131 Issue 22, p25 

    Reports on the economic status of television stations in Baltimore, Maryland, as of May 2001. Ratings gained by early morning news programs; Competition between television stations WJZ and WBAL; Advertising spending of automobile manufacturers.

  • Business news is big business. Warg, Peter // Variety;03/15/99, Vol. 374 Issue 4, p33 

    Reports on the rules of television networks in including company names in their news programs in Egypt. Advertising charges imposed on companies mentioned in the programs; Comments from critics' on the effects of the policy to news broadcasting.

  • One reform at a time.  // Electronic Media;03/16/98, Vol. 17 Issue 12, p10 

    Opinion. States that television in the United States is being bombarded with political commercials for primary election campaigns. Examination of the debate over free advertising time for political candidates; Speculation on the ruling of the Federal Communication Commission (FCC) on...

  • Television News and Political Partisanship in Latin America. Perez-Linan, Anibal // Political Research Quarterly;Sep2002, Vol. 55 Issue 3, p571 

    This article explores the linkages between television news and the decline of partisanship in Latin America, using survey data for eight countries. After discussing the erosion of traditional latin American parties during the 1990s, I show that the literature has assumed different types of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics